Good to Great: Why Some Companies Make the Leap... and Others Don't
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- Create Date：2021-04-12 09:54:25
- Update Date：2025-09-07
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- Author：James C. Collins
- ISBN：0066620996
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Summary
To find the keys to greatness， Collins's 21-person research team read and coded 6，000 articles， generated more than 2，000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project。 The findings will surprise many readers and， quite frankly， upset others。
The Challenge
Built to Last， the defining management study of the nineties， showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning。
But what about the company that is not born with great DNA？ How can good companies， mediocre companies， even bad companies achieve enduring greatness？
The Study
For years， this question preyed on the mind of Jim Collins。 Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority？ And if so， what are the universal distinguishing characteristics that cause a company to go from good to great？
The Standards
Using tough benchmarks， Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years。 How great？ After the leap， the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years， better than twice the results delivered by a composite index of the world's greatest companies， including Coca-Cola， Intel， General Electric， and Merck。
The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great。 What was different？ Why did one set of companies become truly great performers while the other set remained only good？
The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice。 The findings include:
Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness。
The Hedgehog Concept （Simplicity within the Three Circles）: To go from good to great requires transcending the curse of competence。
A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship， you get the magical alchemy of great results。 Technology Accelerators: Good-to-great companies think differently about the role of technology。
The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap。
The Challenge
Built to Last， the defining management study of the nineties， showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning。
But what about the company that is not born with great DNA？ How can good companies， mediocre companies， even bad companies achieve enduring greatness？
The Study
For years， this question preyed on the mind of Jim Collins。 Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority？ And if so， what are the universal distinguishing characteristics that cause a company to go from good to great？
The Standards
Using tough benchmarks， Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years。 How great？ After the leap， the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years， better than twice the results delivered by a composite index of the world's greatest companies， including Coca-Cola， Intel， General Electric， and Merck。
The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great。 What was different？ Why did one set of companies become truly great performers while the other set remained only good？
The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice。 The findings include:
Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness。
The Hedgehog Concept （Simplicity within the Three Circles）: To go from good to great requires transcending the curse of competence。
A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship， you get the magical alchemy of great results。 Technology Accelerators: Good-to-great companies think differently about the role of technology。
The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap。
Reviews
Dr。 Theresa Errante-Parrino
，
This review has been hidden because it contains spoilers。 To view it， click here。 This is a classic business book that discusses the different leadership styles and how putting time and effort in can truly enhance business。
Susan Sanders
，
2 stars but I am too embarrassed to admit this did not land with me。 Is it bc I am an individual contributor and don’t really want to be in a corporation in general？ Examples seemed old （looking at you， Circuit City） but of course the book is 20 years old。 Still glad I wrote it。
Tuyền Võ
，
" Tốt là kẻ thù của vĩ đại " một câu mở đầu thôi， đã bắt ta suy nghĩ。 Tại sao？ Bởi vì， đó là lý do chính giải thích cho vì sao có rất ít điều vĩ đại " chúng ta không có trường học vĩ đại， vì đã có những trường học tốt。。。 Rất ít người sống một cuộc sống vĩ đại vì chúng ta chấp nhận một cuộc sống tốt" Dù nội dung chính cuốn sách là cho ta thấy làm cách nào một công ty có thể trở thành vĩ đại。 Nhưng mà， tất cả những gì bạn gọi là vĩ đại chính là sự cố gắng từng ngày từng giờ của những con người， mộ " Tốt là kẻ thù của vĩ đại " một câu mở đầu thôi， đã bắt ta suy nghĩ。 Tại sao？ Bởi vì， đó là lý do chính giải thích cho vì sao có rất ít điều vĩ đại " chúng ta không có trường học vĩ đại， vì đã có những trường học tốt。。。 Rất ít người sống một cuộc sống vĩ đại vì chúng ta chấp nhận một cuộc sống tốt" Dù nội dung chính cuốn sách là cho ta thấy làm cách nào một công ty có thể trở thành vĩ đại。 Nhưng mà， tất cả những gì bạn gọi là vĩ đại chính là sự cố gắng từng ngày từng giờ của những con người， một tập thể không tách rời， yêu thích công việc mình làm， tập trung vào một mục tiêu duy nhất。 Càng là lãnh đạo cấp cao， càng là những con người có một quyết tâm mãnh liệt， sẵn sàng chịu đựng mọi gian khổ trong cuộc sống nhưng lại khiêm nhường vượt ra khỏi cái tôi cá nhân， đưa mục đích cao cả lên trên bản thân。 Những con người nhìn bên ngoài rất bình thường， nhưng những gì họ đã làm được và để lại là tuyệt vời。Đọc xong cuốn này， mình cảm nhận thấy tất cả mọi thứ trong cuộc sống này chính là luật nhân quả。 Tính cách bạn như thế nào， cách bạn sống từng ngày， mỗi một hành động của bạn， sẽ quyết định cuộc sống tương lai của bạn。 Và đổ thừa tại vì lí do này， lí do kia， thì bạn mãi chẳng tốt lên được。 Khi bạn đổ thừa cuộc sống mình cho người khác， thì bạn đã bỏ quên cuộc sống của chính mình rồi。 Hãy chịu trách nhiệm về cuộc sống của bản thân。 Chỉ cần bạn muốn bạn nhất định có thể làm được， dù có tốn thời gian bao lâu đi chăng nữa。 À nhưng mà cuốn này có sử dụng biểu đồ， với cách thức kinh doanh của những công ty lớn khá nhiều。 Tại vì đây là thể loại sách kinh doanh。 Nên có thể nhiều bạn khi đọc sẽ thấy có nhiều chỗ hơi khó hiểu。 Mình thì thích nói về cảm nhận khi đọc xong， để sau này có cái nhìn lại nhiều hơn。 Có thể khi nào đọc lại， mình lại có cảm xúc và tư tưởng khác nữa。 Con người cũng như cây cối vậy á， nếu bạn không phát triển tức là bạn đang lụi tàn， nhất là trí óc của bản thân。Một đoạn mà mình cực thích " khi bạn quan tâm những công việc mình làm và trách nhiệm của bạn trùng với ba vòng tròn của bản thân（ là ba điều gì thì đọc sách sẽ biết nha^^ ）。 Khi tất cả những mảnh ghép này khít với nhau， không chỉ công việc của bạn đạt mức vĩ đại， mà chính cuộc sống của bạn cũng thế。 Bởi vì，bạn k thể có một cuộc sống vĩ đại nếu bạn k có một cuộc sống ý nghĩa。 Và bạn sẽ không có cuộc sống ý nghĩa nếu không có một công việc ý nghĩa。 Lúc đó， bạn sẽ đạt được sự thanh thản hiếm có khi biết rằng mình tham gia cống hiến bằng một điều tuyệt vời。 Thật ra， bạn còn nhận được sự hài lòng sâu sắc: biết rằng thời gian ngắn ngủi bạn có mặt trên thế gian này đã được sử dụng xứng đáng， và cuộc sống của mình có giá trị"。 。。。more
Lk Pal
，
The best book on leadership。
Patricia Geller
，
Started ok ok but I got incredibly bored and finally called it quits with no regrets。
Alen Belavić
，
A great study of what makes a company go from good to great and why is good the enemy of great。
John Smith
，
I always think of starting my own business but never succeed。 That's the main reason why I am interested in reading this book。 Here I found - The key takeaway from Good to Great is Discipline。 Discipline is very important in our lives。 Here I found so many examples of entrepreneurs who started their business as a small and then converted it into a great organisation。 Also， I have thought of starting a business with the help of purchasing an already established business in the city。 If you are al I always think of starting my own business but never succeed。 That's the main reason why I am interested in reading this book。 Here I found - The key takeaway from Good to Great is Discipline。 Discipline is very important in our lives。 Here I found so many examples of entrepreneurs who started their business as a small and then converted it into a great organisation。 Also， I have thought of starting a business with the help of purchasing an already established business in the city。 If you are also interested to know about existing business opportunities then explore: https://www。business2sell。co。nz/busin。。。 。。。more
Tomás Atilano
，
Tercera obra de este autor （Built to last y Flywheel las otras） y se confirma que todas estas investigaciones convertidas en libro son un must read para cualquier emprendedor o persona que desee que la empresa donde trabaja mejore。 Built To Last son los cimientos， son las rutinas， es el porqué solo un puñado de empresa puede perdurar en el tiempo mientras que Good To Great explica los conceptos que， nuevamente， solo algunas empresas lograron aplicar para ser verdaderamente grandes。Si te estás pr Tercera obra de este autor （Built to last y Flywheel las otras） y se confirma que todas estas investigaciones convertidas en libro son un must read para cualquier emprendedor o persona que desee que la empresa donde trabaja mejore。 Built To Last son los cimientos， son las rutinas， es el porqué solo un puñado de empresa puede perdurar en el tiempo mientras que Good To Great explica los conceptos que， nuevamente， solo algunas empresas lograron aplicar para ser verdaderamente grandes。Si te estás preguntando cuál es la definición de una gran empresa， para este libro， son aquellas que tuvieron un rendimiento 3x mayor al mercado por un período mínimo de 15 años。 Apenas 11 empresas lograron ajustarse a este criterio。 Liderazgo nivel 5， las personas correctas primero， el concepto del erizo， enfrentar los hechos brutales， la flywheel y la tecnología como un acelerador no como razón。 Excelentes historias， mejor explicación y lo bueno es que para los escépticos están todos los apéndices con las investigaciones que se realizaron para llegar a este libro。 。。。more
N Dixit
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Excellent research， although some companies are gone， but still readable to see the points
Mary
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Although it's a book that is often recommended， Good to Great is overrated， outdated， and doesn't really have much in the way of substance。 Although he claims data， not sentiment， is behind his selections of company， the author seems overly enamored with the idea that good old Midwestern values and a Puritan work ethic are the keys to business success。 Not to mention that some of the companies he chose have suffered embarrassing losses and setbacks， like Fannie Mae， Wells Fargo， and Circuit City Although it's a book that is often recommended， Good to Great is overrated， outdated， and doesn't really have much in the way of substance。 Although he claims data， not sentiment， is behind his selections of company， the author seems overly enamored with the idea that good old Midwestern values and a Puritan work ethic are the keys to business success。 Not to mention that some of the companies he chose have suffered embarrassing losses and setbacks， like Fannie Mae， Wells Fargo， and Circuit City。So I'd say don't waste your time on this。 Read something by Seth Godin or Simon Sinek instead。 。。。more
Y Diên Vĩ
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The book from the flight Mình rất ít khi đọc sách về thể loại kinh tế， quản lý， quản trị như này nên đọc có những kiến thức khá thực tế， mới mẻ Something:1。 Không phải con người （people） mà phải là người phù hợp （right people） （rất đúng cho kịch bản）2。 Bạn có thể làm được bất cứ điều gì trong cuộc sống với điều kiện bạn đừng để ý ai là người hưởng công - Harry S。 Truman 3。 Thay vì sa thải những người trung thực và có khả năng nhưng k đạt hiệu suất cao， tốt hơn hãy luân chuyển họ qua những vị trí The book from the flight Mình rất ít khi đọc sách về thể loại kinh tế， quản lý， quản trị như này nên đọc có những kiến thức khá thực tế， mới mẻ Something:1。 Không phải con người （people） mà phải là người phù hợp （right people） （rất đúng cho kịch bản）2。 Bạn có thể làm được bất cứ điều gì trong cuộc sống với điều kiện bạn đừng để ý ai là người hưởng công - Harry S。 Truman 3。 Thay vì sa thải những người trung thực và có khả năng nhưng k đạt hiệu suất cao， tốt hơn hãy luân chuyển họ qua những vị trí khác từ 2 đến 3 lần để học có cơ hội thể hiện （ trao cơ hội cho người k có gì lên đến tốt， nhưng cơ hội cho người tốt sẽ trở thành vĩ đại）4。 Giao cho người giỏi nhất cơ hội tốt nhất， đừng giao rắc rối lớn nhất （ rắc rối chỉ giúp bạn trở nên tốt， chỉ có phát triển cơ hội mới giúp bạn tiến đến vĩ đại）5。 Khái niệm con nhím là sự thấu hiểu bản thân có thể giỏi nhất trong lĩnh vực nào （ phải đi tìm đừng nhìn vào bản thân nhiều quá） 。。。more
Ernest Wolfe
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When I read this， it fell into the abyss of other business books I was reading and didn't stand out。 Looking up summaries now， I feel like I get just as much out of them as the book itself。 A lesson that in today's age， summaries are more worth the time investment than entire books。 When I read this， it fell into the abyss of other business books I was reading and didn't stand out。 Looking up summaries now， I feel like I get just as much out of them as the book itself。 A lesson that in today's age， summaries are more worth the time investment than entire books。 。。。more
Matt MacQueen
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Some good ideas， broad in approach， however not an academic read。 Still worth the read for the ideas
Jaroslav Urban
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Great book， but for some reason it makes me read it over 3 months period。 Not classic startup literature though。
Houston
，
so motivating。 Do only the essentials and nothing else。
Gabriel Speyer
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Many of the references in this book were stale （i。e。， lauding publicly traded companies that have since gone bankrupt）， but I found the business concepts still very meaningful and applicable。 I listened to the audiobook read by the author， which was nice。
Preston Denlinger
，
Excellent read with application to many areas of life - business and otherwise。
Yahya Eid
，
An important book for someone who is seeking to become great in their fields or professions or companies seeking to become great。 The book explains that it's critical to have the right people 'on the bus' to enhance the journey。 The study reviews 11 companies who have been able to outperform the market and their competitors over many years and analyses how they were able to achieve this。 All of these companies spent many years on their 'Hedgehog' concept which identifies what a company or indivi An important book for someone who is seeking to become great in their fields or professions or companies seeking to become great。 The book explains that it's critical to have the right people 'on the bus' to enhance the journey。 The study reviews 11 companies who have been able to outperform the market and their competitors over many years and analyses how they were able to achieve this。 All of these companies spent many years on their 'Hedgehog' concept which identifies what a company or individual is the best at doing and operating within these parameters。 They each saw the importance of incremental progress as the vital steps towards becoming great companies。 Interestingly， none of the companies that achieve this had 'profit' at the forefront of their operations。 This study must feature in the top 10 most important books to aid in individual and team success and achievement。 。。。more
Brittany Engstrom
，
Man this book is terrible。
ANDREW
，
This is one of the best business books I have read。 From the Hedgehog concept to Stockdale paradox this books truly changes your approach to business and the way you think。 Jim Collins insight and focus should be taken seriously。
Ola Niechciał
，
What an extraordinary book！ It's great content from so many perspectives， including leadership， organizational culture， self-development， or even employer brand。 Being able to understand the differences between good and great is crucial （for me not only in terms of companies/business but in general， for individuals' goals as well）。 And so easy to remember the Fox & Hedgehog Concept or getting the right people on the bus， truly inspiring！ My key takeaways: Level 5 leaders = looking in the mirror What an extraordinary book！ It's great content from so many perspectives， including leadership， organizational culture， self-development， or even employer brand。 Being able to understand the differences between good and great is crucial （for me not only in terms of companies/business but in general， for individuals' goals as well）。 And so easy to remember the Fox & Hedgehog Concept or getting the right people on the bus， truly inspiring！ My key takeaways: Level 5 leaders = looking in the mirror to apportion responsibility， never blaming bad luck when things go poorly。 Great company it's not markets， or technology， or competition， or products。 It is one thing above all others: the ability to get keep enough of the right people。 While letting the wrong people you should ask yourself two important questions: 1。 If it were a hiring decision， would you hire this person again？2。 If the person came to tell you that he or she is leaving to pursue an exciting new opp， would you feel terribly disappointed or secretly relieved？ Leadership = creating a climate where the truth is heard and the brutal facts confronted。 Great companies are not just simply passionate about what they do。 They are only doing those things that they CAN be passionate about。 Start "stop doing" lists instead of more & more TODOs lists。 。。。more
AGoodCorgi
，
I really enjoyed this book as it taught me how to be a contributor to a company。 It goes through several examples of each of the themes of the concepts。 Although this book is about business I feel that these themes can be implemented to other jobs。 Collins provides an example of this with the last chapter。 A good read if you are interested in creating a great company。
Ivo Martins
，
An excellent book that shows you what it takes to become extraordinary。
Shringar Bhuwania
，
A decent read based on inductive reasoning。。 Good research based。。 While it starts and give an impression of insights on professional journey of corporations， I do feel the principles can be applied at an individual level both at professional at personal end as well。。However， I felt some concepts at times are force fitted to 'prove' a point。。 It does however call out some good differentiators with detailed research。 Liked some steps which corporations took which I wasn't aware at all。。 A knowled A decent read based on inductive reasoning。。 Good research based。。 While it starts and give an impression of insights on professional journey of corporations， I do feel the principles can be applied at an individual level both at professional at personal end as well。。However， I felt some concepts at times are force fitted to 'prove' a point。。 It does however call out some good differentiators with detailed research。 Liked some steps which corporations took which I wasn't aware at all。。 A knowledgable read。 。。。more
Bryce Bender
，
I really enjoyed this book， as it articulated several of the traits of good leaders and organizations that I've come to agree with， but perhaps not flesh out as thoroughly as Collins and his team did。 A few takeaways from the book of what turns good companies into great ones:1。 Level 5 Leaders- Individuals who are not just good managers， but put the goals of the company or organization above personal ambition。 Humble leaders who are not driven by fear， but a clear understanding of what they and I really enjoyed this book， as it articulated several of the traits of good leaders and organizations that I've come to agree with， but perhaps not flesh out as thoroughly as Collins and his team did。 A few takeaways from the book of what turns good companies into great ones:1。 Level 5 Leaders- Individuals who are not just good managers， but put the goals of the company or organization above personal ambition。 Humble leaders who are not driven by fear， but a clear understanding of what they and their company are good at。 2。 Get the right people in the right seats on the bus- Bureaucracy is put into place to manage mediocre people。 The right people do not need to be managed3。 The Three circles of the hedgehog concept- What am I passionate about？ What can I be the best in the world at？ Do the economics work out？ - Find this and then pursue it with a steady intensity4。 Build a culture of discipline。 Lead this from the top。 Plenty of other good tidbits in the book as well。 Would definitely recommend。 。。。more
Sergei Bobrov
，
Менеджерская литература о качествах лидера， который приведет компанию от хорошего к великому。 Это менеджеры пятого уровня， в некотором роде убер-люди - дисциплинированные， фанатичные， скромные， нацеленный на общий успех， а не на свой личный интерес。Хз где такие водятся， я таких не встречал。Для ознакомления взять можно только тем， кто как и я связан со сферой менеджмента и управлением персоналом
Alan
，
Perhaps I should have managed my expectations about this book， but instead of scientific reasoning and useful insights， it felt more like hand-wavy analysis and cold-reading advice。 It's still great advice no doubt， but not nearly as cutting-edge or insightful as one would hope given the popularity of this book。 While the stories were still interesting， it's not necessary to read a book this long to know that Focus， Discipline and People are what make companies great。 The challenge is creating t Perhaps I should have managed my expectations about this book， but instead of scientific reasoning and useful insights， it felt more like hand-wavy analysis and cold-reading advice。 It's still great advice no doubt， but not nearly as cutting-edge or insightful as one would hope given the popularity of this book。 While the stories were still interesting， it's not necessary to read a book this long to know that Focus， Discipline and People are what make companies great。 The challenge is creating that culture and keeping it， something this book fails to expand upon in depth and detail。 。。。more
Rhys Burgess
，
So many great points in this book。 Anyone who is looking to transform a system， whether it be the individual themself or a multi million dollar company， from average to outstanding will find this book incredibly insightful。 Collins presents his study clearly and analyses the key factors that have taken businesses above and beyond in the past and teaches what we can learn from these companies to transform our own into high performers and beat the competition。
Hammad
，
You know how some meetings could have been emails？ Well， some books could have been a blog post。 Like this one。
Qing Mirabella
，